How to optimise video content on your website. Search today, is not the user experience it first was. When searching Google, Bing or Yahoo! we often see richer results than the traditional ten blue links on a text heavy page. [...]
Social Media Week kicks off next week, February 7-11 and as part of this, Nichola will be hosting an event with Claire Thompson of WavesPR. “Who Owns the Social Space?” A Debate. The debate marks the laaunch of a joint [...]
Google have rolled out a change to the algorithm which seems to be having quite broad effects. We’re seeing a number of fluctuations with client rankings, though in this case it is not always the position of the listing that [...]
Guest Post: Bas van den Beld, Editor – State of Search The job of an SEO is not getting easier, but they can handle it. One thing I often proclaim is that people should start looking outside of their websites [...]
I just read Bing have finally confirmed what some of us have suspected for some time. Bing definitely do use CTR as a ranking factor. Although Bing is currently very much the also-ran, in terms of search engine market share; [...]
Guest Post by Claire Thompson, Waves PR SEO-driven releases may be more likely to land up in a content aggregation site than they are ever to land up in a journalist’s in box, but they will be read by people [...]
Technorati is a blog directory. Technorati also use a proprietary blog ranking system, which is useful for helping you to find useful blogs in your marketing sector. Why is this useful? Other than the benefits of learning and reading, you [...]
Panelists: Marcus Tandler – Mediadonis, Ralph Tegtmeier – Fantomaster, Christoph Cemper – Cemper.com, Sebastian Wentzel – Text-Link-Ads. We start off by debunking a few myths. Ralph goes through them; only high PageRank links are good, all paid links are bad [...]
You may be aware that one of the many foundation, best-practise points recommended by search engine optimisation experts is to have your own customised error page. An error page is the page of content presented, when an error has occurred [...]
SEO is in some ways a science and at the same time a craft. Given that the search engine algorithms are kept possibly more secret than ‘The Colonels Secret Recipe’, none of us know for certain the definite answer to [...]