SEO is in some ways a science and at the same time a craft. Given that the search engine algorithms are kept possibly more secret than ‘The Colonels Secret Recipe’, none of us know for certain the definite answer to any SEO question. Our theories of what works and what does not work, must be informed by experimenation; however working with multiple variables in an uncontrolled environment means that we can never be 100% sure that our action is the sole driver of the reaction.
Posts Tagged ‘SERP’
Google – Well we can’t all be perfect!
Posted in Blog, SEO, Search by Nichola: 16th Oct 2009, 15:320
Top 5 SEO Ranking Factors Explained
Posted in Blog, SEO, Search by Nichola: 30th Sep 2009, 13:13SEO can be a confusing discipline for many, including those within the online industry. A lot of conflicting advice, secrecy, misdirection and outdated practise still exist. A good way to get a feel for how to cut the bullshit, (if you’re a small business or brand owner, seeking to hire an SEO) is to refer to expert blogs and independent research. A blog search engine such as Technorati can help you refine blogs by subject matter and will also rank blogs by authority. Additionally the consultancy SEOmoz publishes an extensive report every two years Search Engine Ranking Factors, which uses a polling methodology which survey top SEO professionals by invitation only. Such methodology is useful as this means you get the aggregate opinion of a large number of industry leading professionals (72 respondents in 2009 edition.)
