Speaker: Andrew Girdwood – Bigmouthmedia
My first session of the day and it promises to be a really exciting one. Social Media is always a good crowd-puller, but in the hugely competitive affiliate space, Social Media participation has it’s pitfalls.
Here we go…
Andrew is a self-proclaimed geek and former affiliate. Currently working with a big agency and experienced in managing legal social/gaming issues, (particularly the celebrity death odds.)
Like most things in life, with Twitter, you get out of it what you put into it. As a networking tool Twitter is just the cab that gets you to the party. Once there it’s up to you to work out who to introduce yourself to, what kind of things your fellow guests might want to hear from you; whether it’s best to spread yourself around the room like a social butterfly or if you should focus on ‘deep and meaningful’s’ at the bar.
It’s conference season again and I for one am really excited. We ducked out of conference season last year; whilst in start-up mode, to focus on keeping our heads down and working on our clients’ sites.
This year however I’m speaking, reporting, live blogging and all sorts.
2009 was the year that a lot of businesses really embraced social media, particularly in Europe. (I’d say more like 2008 in the U.S.) Not just businesses, but non-profit brands, causes, goverment organisations and even John Prescott.
John Prescott on Twitter
I think that this is a great thing. The product capabilities of social media platforms, such as Twitter, Facebook, Flickr and YouTube have opened more than just a new functionality-driven approach to customer communication. Over time, such media have shown us that customers have longed for that personal route and that feeling of belonging, so it’s actually a shift in mind-set we’re seeing.
For any business, your brand is one of the most important things about you. It’s your intellectual property, your social currency, your reputation and what makes you distinct from any other organisation. It is arguably easier now than it ever has been to reinforce and promote your brand, due to media and technologies that allow for non-specialist participation that reaches a mass audience.I’m of course talking about search and the interweb, (mainly Google).
Your social media brand could be defined as a consistent and recognisable presence across multiple and different social media. Selecting which social media on which to be present and at what level to engage/communicate is a whole other topic in itself. In this instance we’re assuming you know where and how you want to engage your audience, but you’re seeking to understand how to develop a thorough and consistent presence.
Our friends at Park Lane Champagne have 3 bottles of Limited Edition TechCrunch Europa Award Winners Champagne to give away.
As the TechCrunch team are putting the finishing touches to the the Europas, the TechCrunch Europe Awards 2009 Park Lane Champagne have been busy showcasing their services providing personalised Champagne. Even in single bottles they can print, label and dispatch unique, customised bottles of the finest French Champagne.
I recently discussed a new website project with a client; a consumer brand, and the topic of content turned to blogging. My client wanted to know if they absolutely have to have a blog in our increasingly social environment. Whilst there are many benefits to blogging, such as community engagement, a channel for interaction, the blog as a ‘humanising voice’, etc. In this case and on further discussion we decided that a blog was not in fact appropriate.
So… you dabble with social media for your own personal enjoyment, and you’re sold on the need for a social media strategy for your brand. Going about this however, can be more than a little daunting. (So many sites. Such differing functionality. Will I even get any sales?) I can reassure you that it is definitely possible to generate sales from social media, providing you start out with a few things all in place. Here we outline four simple foundation points, to get you off to a flying start.
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