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“How I Built One of the Largest Online Communities in Sport”: An Interview with Antoine Zammit – Empire of the Kop

Antoine Zammit is the owner and driving force behind Empire Of The Kop; one of the largest social communities in sport – dedicated to news, comment and fan-networking for Liverpool FC fans. I got to know a little about Antoine, [...]

Tweeting for Business: Who Do I Follow?

Like most things in life, with Twitter, you get out of it what you put into it. As a networking tool Twitter is just the cab that gets you to the party. Once there it’s up to you to work [...]

London Affiliate Conference (Gaming) #LAC

It’s conference season again and I for one am really excited. We ducked out of conference season last year; whilst in start-up mode, to focus on keeping our heads down and working on our clients’ sites. This year however I’m [...]

Social Media: Think “Mindset” Not Platform

2009 was the year that a lot of businesses really embraced social media, particularly in Europe. (I’d say more like 2008 in the U.S.) Not just businesses, but non-profit brands, causes, goverment organisations and even John Prescott. I think that [...]

Tips for Growing Your Social Media Brand

Your social media brand could be defined as a consistent and recognisable presence across multiple and different social media. Selecting which social media on which to be present and at what level to engage/communicate is a whole other topic in [...]

Win Champagne from TechCrunch Europa Awards

Our friends at Park Lane Champagne have 3 bottles of Limited Edition TechCrunch Europa Award Winners Champagne to give away. As the TechCrunch team are putting the finishing touches to the the Europas, the TechCrunch Europe Awards 2009 Park Lane [...]

How Charities can Benefit from a Commercial-Web Approach

If you are a small to medium sized charity, seeking to use your website to facilitate donations; chances are you probably don’t have a large budget to spare on marketing, or numerous and specialised staff for that matter. You probably [...]

Social Media Strategy: Top 4 Starting Points

So… you dabble with social media for your own personal enjoyment, and you’re sold on the need for a social media strategy for your brand. Going about this however, can be more than a little daunting. (So many sites. Such [...]

 
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  • Online Reputation Management & Owning the Message: My Presentation from SMX Israel 2012

    I recently spoke at the 2012 SMX Israel search marketing conference, which took place at the Inbal Hotel, Jerusalem. I wanted to expand on my presentation here, as although the slides are on slideshare, I tend to put most of [...]

  • My Most Used Search Marketing Tools

    As a result of moving jobs recently to come and join theMediaFlow, I’ve had to re-audit the tools that I use on a regular basis, as well as moving all my bookmarks across. I was incredibly grateful for the Google Chrome [...]

  • Peter Handley Joins theMediaFlow

    I am so excited to tell you that as of today, Peter Handley is Director of SEO here at theMediaFlow. Pete is one of the most personable and well-thought of people in the SEO industry; with a reputation for honesty, [...]