Park Lane Champagne Selects theMediaFlow for SEO and Audience Growth Strategy

London, June 26th 2009.

Park Lane Champagne, the UK’s leading importer of branded and personalised champagne, have selected new consultancy theMediaFlow to assist in the development and promotion of their new e-commerce online presence at

theMediaFlow are assisting Park Lane Champagne with all SEO for their new web site and for ongoing SEO and audience growth strategy; including an upcoming social media campaign surrounding the TechCrunch Europa Awards, for which Park Lane Champagne is again the preferred champagne partner.

Speaking about the selection of theMediaFlow, Alastair Harrison the founder and principal of Park Lane Champagne said today “the move into e-commerce is a new and logical development for the company, largely driven by consumer demand. The internet is clearly a fabulous market place and our site offers Park Lane a shop window to the World – and we have taken orders from several continents already. It was immediately clear that we required professional assistance in the on-going development and promotion of our site and theMediaFlow proved to be the perfect partner. I visited several companies and what singled out theMediaFlow was the prospect of working with a company that understood our needs, that would deliver personal service from a real understanding of our business and where our custom would be appreciated and valued. SEO is a crucial part of theMediaFlow’s holistic approach to helping clients grow audience and revenues, including social media and revenue diversification strategy. theMediaFlow understand our brand, our product and our audience potential and have the capabilities to assist us in leveraging our messages in a number of both traditional and creative ways.”


Established in 1994, Park Lane Champagne is the UK’s leading importer of branded and personalised champagne. The company has historically operated in the B2B arena where the demand for companies to have their own brand champagne was considerable. Personalised champagne is hugely popular in the B2C environment and is now available from Park Lane in quantities from 1 bottle, making champagne the perfect gift for every occasion and celebration.

Founded May 1st 2009 by two ex-Yahoo! UK commercial partnership specialists, Nichola Stott and Stephen Adds; theMediaFlow is an online revenue growth consultancy. theMediaFlow provide strategic consultation services, revenue solutions and commercial partnerships, design and build for revenue generation, product/solution integration, Search Engine Optimisation (for increased presence in search engines), monthly management and look and feel optimisation, social media marketing and training for brand growth and audience extension.

For more information contact Nichola Stott, Director, theMediaFlow Ltd.
tel: +44(0)7932052374, twitter:

About the author


Nichola Stott

Nichola is Founder and Director of theMediaFlow; with over 10 years experience in online marketing, over six of which in search. Nichola learned all about search at Yahoo! as head of UK search partners.


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