Park Lane Champagne

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Objective

Park Lane Champage wanted to ensure that their new e-commerce website was built to the highest standards in search engine optimisation, to benefit from quality organic traffic from search engines such as Google, Yahoo! and Bing. Additionally, Park Lane desired to grow their core audience and increase brand prescense through ongoing SEO and social media.

What We Did

theMediaFlow worked on the Park Lane Champagne website during the development stages, to ensure that the build specification prioritised SEO practises. Additional ongoing link building and SEO optimisation using analysis of traffic data. Social media strategy and support, including devising a competition surrounding Park Lane Champagne provision of the winners champagne for the TechCrunch Europa awards, which used Twitter as method of distribution.

About the author

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Nichola Stott

Nichola is Founder and Director of theMediaFlow; with over 10 years experience in online marketing, over six of which in search. Nichola learned all about search at Yahoo! as head of UK search partners.

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