Park Lane Champage wanted to ensure that their new e-commerce website was built to the highest standards in search engine optimisation, to benefit from quality organic traffic from search engines such as Google, Yahoo! and Bing. Additionally, Park Lane desired to grow their core audience and increase brand prescense through ongoing SEO and social media.
theMediaFlow worked on the Park Lane Champagne website during the development stages, to ensure that the build specification prioritised SEO practises. Additional ongoing link building and SEO optimisation using analysis of traffic data. Social media strategy and support, including devising a competition surrounding Park Lane Champagne provision of the winners champagne for the TechCrunch Europa awards, which used Twitter as method of distribution.
I recently spoke at the 2012 SMX Israel search marketing conference, which took place at the Inbal Hotel, Jerusalem. I wanted to expand on my presentation here, as although the slides are on slideshare, I tend to put most of [...]
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