About Us

theMediaFlow is a new and fast-growing search and social media agency, based in leafy Hampshire; but with clients all over the world. Founded in 2009 by Nichola Stott; a respected search industry practitioner and former Yahoo! head of commercial search (UK), theMediaFlow has quickly been established as one of the leading voices in the SEO field.
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Our clients come from a wide range of business sectors, from luxury goods to e-commerce to IT hosting and other highly competitive sectors. We combine firsthand search-engine experience, with technical knowledge and creative marketing expertise, to provide a truly rounded search and social media solution for your business.

Nichola Stott – managing director

photo of Nichola Stott Nichola has over a decade of experience in online communications, and has worked for some of worlds’ largest digital communications businesses, including five years at PR Newswire, where Nichola was responsible for training and product development of the Online MEDIAtlas PR database; a tool to assist public relations professionals to identify and communicate with relevant global media.

On joining Yahoo! in 2005 as senior search business development manager, Nichola fell in love with search – finding a natural aptitude for the search business, and was soon promoted to head of UK commercial search partners; leaving in March 2009 to found theMediaFlow.

Following the launch of theMediaFlow in May 2009, Nichola quickly established a reputation as a leading search-industry speaker and writer and is a regular contributor to SearchEngineWatch, SEO-Chicks, Econsultancy and State of Search.

In her spare time, Nichola confesses to being a bit of a gym-addict and amateur cook; claiming to make the world’s best guacamole. Her favourite film of all time is Star Wars Episode V: The Empire Strikes Back.

Peter Handley – director SEO

image of Peter Handley, Director - SEOPeter has over 5 years experience in search engine optimisation. Working on a range of campaigns in both b2b and b2c environments, Pete has worked in the medical, insurance and financial, email marketing sectors and a range of ecommerce stores.
Starting in SEO as a graduate, he quickly rose through the ranks in his previous role, managing and retaining a number of core clients. Peter also spent 3 years running search engine optimisation strategies overseeing a team running well over 100 campaigns.

Pete is also a keen amateur cook and avid film-goer. His favourite movie of all time is Pulp Fiction.

Sarah Carling – senior search consultant

photo of SarahFormer head of SEO at Bloom Media, Sarah has been working in search marketing since 2006, when her career in sales brought her into a role selling web development and search services. It became clear that her sales experience and knowledge of consumer behaviour could be put to use in the SEO and social media disciplines; and since moving into search Sarah has quickly built an excellent reputation, and also blogs alongside Nichola at SEO-Chicks, (where the two first met).

Sarah has an analytical approach to SEO, combined with excellent project management skills, and has worked both client and agency side, applying her philosophy that SEO can be best effected through client education and empowerment.

In her spare time, Sarah is an excellent knitter and enjoys spending some time on her spinning wheel pretending the internet hasn’t been invented yet (or the steam engine for that matter). Her favourite film is Little Women, though she prefers the parchment version.

 
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  • Online Reputation Management & Owning the Message: My Presentation from SMX Israel 2012

    I recently spoke at the 2012 SMX Israel search marketing conference, which took place at the Inbal Hotel, Jerusalem. I wanted to expand on my presentation here, as although the slides are on slideshare, I tend to put most of [...]

  • My Most Used Search Marketing Tools

    As a result of moving jobs recently to come and join theMediaFlow, I’ve had to re-audit the tools that I use on a regular basis, as well as moving all my bookmarks across. I was incredibly grateful for the Google Chrome [...]

  • Peter Handley Joins theMediaFlow

    I am so excited to tell you that as of today, Peter Handley is Director of SEO here at theMediaFlow. Pete is one of the most personable and well-thought of people in the SEO industry; with a reputation for honesty, [...]