Insight from theMediaflow

BrightonSEO Slides and Presentations | April 2016

BrightonSEO has developed an unrivalled status in digital marketing circles throughout the years, and the last instalment on April the 22nd 2016 certainly lived up to the hype. Whether you made it to BrightonSEO this time around or not, taking a look through speakers’ slide decks can be a great way to fill in the blanks ...

Apr 25 2016
Jack Telford
Jack Telford

Brighton SEO: How Generation Z is Driving Evolution in Search User Experience

Humans and the way we use technology is constantly evolving. We’re a rapidly moving target that algorithms constantly move to catch up with, informed by our data feedback. Some of us are moving faster than others however, namely generation Z; the next emerging consumer group. Speaking at BrightonSEO this year, my talk focused on meeting ...

Apr 22 2016
Nichola Stott
Nichola Stott

5 Reasons That Your Content Strategy Isn’t Working

Whenever we take on a new content marketing project with a client, as an aspect of our understanding phase, we’ll analyse both their own and their competitors’ performance to date. This gives us the chance to review what they’ve been doing well, where problems exist, and opportunities for future content. Over the years, we’ve seen certain mistakes ...

Apr 14 2016
Jack Telford
Jack Telford

UK Sports Retailers - Search Benchmarking

Since late last year, shares in Sports Direct – the UKs leading sports retailer – have plummeted. A series of media reports criticising the company’s treatment of warehouse staff in early December set the ball rolling, and a significant drop in sales over Christmas only compounded the situation. This has led to Sports Direct losing ...

Mar 23 2016
Richard Jarvis
Richard Jarvis

Approaching Keyword Research | tMF30 Sessions

In a new initiative, we at theMediaFlow have been holding regular half-hour ‘tMF30′ sessions to discuss the tools, techniques and developments which are crucial to our work as digital marketers. In our first session, Digital Strategy Manager Dimitris spoke about keywords, focusing on why they’re important, how we combine qualitative and quantitative research methods to ...

Mar 21 2016
Jack Telford
Jack Telford

Spring Events 2016 – where to see theMediaFlow speaking

We at theMediaFlow are always looking for opportunities to connect and share with our local digital community, and talking at conferences and events can be a great way to do this. We’ve given insights into everything from technical SEO, to content marketing and broader digital business strategy in the past, and are glad to announce ...

Mar 15 2016
Jack Telford
Jack Telford

Hacking Hreflang Sitemaps for Special Character Solutions

This post helps you create Hreflang XML sitemaps using our Hreflang sitemap tool, which incorporates URLs that use non-Latin characters in languages such as Chinese or Arabic. This content is aimed at technical practitioners who already have experience in using Hreflang sitemap solutions. Currently there’s a limitation with Hreflang XML sitemaps, and therefore our Hreflang ...

Mar 03 2016
Nichola Stott
Nichola Stott

Digital Hampshire Roundup

Thanks to everyone who joined us last night for yet another successful Digital Hampshire meetup. It’s always great to get in touch with those working locally to us, and to see how alive our local Digital community really is. Last night saw excellent presentations from our two speakers, Chris Cooper and Ross Chapman, each of whom ...

Feb 25 2016
Jack Telford
Jack Telford

Google Remove Right-Hand Ads: Less Clutter, Better Experience

Google sent shockwaves through the search marketing world last week, as it emerged that they’d removed right hand sidebar text ads from their SERPS, as well as adding one more ad slot on top of certain search results. When taken for what they are, these facts don't really justify the panicked talk which has been taking place in the past week, for a number of reasons....

Feb 24 2016
Dimitris Zotos
Dimitris Zotos

All About User Experience with Digital Hampshire Speaker Ross Chapman

We've spoken to senior UX designer Ross Chapman of Wiggle about the ins and outs of user experience, as well as what he sees in store for the future.....

Feb 17 2016
Jack Telford
Jack Telford