Guest Post by Claire Thompson, Waves PR
SEO-driven releases may be more likely to land up in a content aggregation site than they are ever to land up in a journalist’s in box, but they will be read by people as well as search engines, and in an ideal world will make people want to know more than simply what ranking Google delivers. The bunch of words created deserves also to be compelling reading. And when it’s a press release, the reader expects news.
Guest Post: Tamara Baranova
If you are in the exciting position of running your own small business you probably wish you had more than 24 hours in a day to do all the work that comes with it. Being a small business owner requires mucking in and turning your hand to many tasks that might not be your forte. When you find yourself spending more time on peripheral tasks rather than business-driving tasks, this can become a problem. A simple solution to this problem is starting to work with a Virtual Assistant (VA).
Technorati is a blog directory.
Technorati also use a proprietary blog ranking system, which is useful for helping you to find useful blogs in your marketing sector. Why is this useful? Other than the benefits of learning and reading, you can also use a list of blogs in your sector as a target list for link building and public relations.
You have your business blog and you’re getting your groove on.
Excellent!
As you begin to generate a bit of a following and you’re seeing “community signs” such as increased repeat visitor numbers, higher page to visit ratios and also comments on your blog; you may notice the ubiquitos spam.
Speakers: Cedric Chambaz and Adam Goodman – Microsoft Advertising.
Confession. I bleed purple. I have an emotional as well as professional motive for attending this session. I’m also becomming a big Bing fan of late and I’m pretty excited to see what they come up with this year.
2009 – Bing has established itself as the “best converting” search engine.
Panelists: Marcus Tandler – Mediadonis, Ralph Tegtmeier – Fantomaster, Christoph Cemper – Cemper.com, Sebastian Wentzel – Text-Link-Ads.
We start off by debunking a few myths. Ralph goes through them; only high PageRank links are good, all paid links are bad etc. Don’t obsess too much about high PR links. PR can go up as well as down.
Speaker: Andrew Girdwood – Bigmouthmedia
My first session of the day and it promises to be a really exciting one. Social Media is always a good crowd-puller, but in the hugely competitive affiliate space, Social Media participation has it’s pitfalls.
Here we go…
Andrew is a self-proclaimed geek and former affiliate. Currently working with a big agency and experienced in managing legal social/gaming issues, (particularly the celebrity death odds.)
London Affiliate Conference (#LAC) is upon us again, and many have already descended on London for the International Gaming Expo, which culminated in a rocking night at the Fire&ICE Bacchanalia (no less) at Gilgamesh last night. I wasn’t there but the tweets were enough to give me a hangover! I know many of the IGE crowd are rolling onto LAC, so this is going to be pretty hardcore…
Like most things in life, with Twitter, you get out of it what you put into it. As a networking tool Twitter is just the cab that gets you to the party. Once there it’s up to you to work out who to introduce yourself to, what kind of things your fellow guests might want to hear from you; whether it’s best to spread yourself around the room like a social butterfly or if you should focus on ‘deep and meaningful’s’ at the bar.
It’s conference season again and I for one am really excited. We ducked out of conference season last year; whilst in start-up mode, to focus on keeping our heads down and working on our clients’ sites.
This year however I’m speaking, reporting, live blogging and all sorts.
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