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Turn an Error into an Opportunity (Commercial ’404′)

You may be aware that one of the many foundation, best-practise points recommended by search engine optimisation experts is to have your own customised error page. An error page is the page of content presented, when an error has occurred in trying to access or locate content on your website. In this case we are (read more)

The A to Z of Online Business Models – Part 1.

As a follow-up to a previous post, in which I stressed the importance of having a defined business model before starting to invest in the production of your online business idea, I wanted to create a fairly robust source of the disparate online business models in common use in commercial-web practise. I’m not going to (read more)

This Post May Save Your Business

I’ve got an amazing, totally guaranteed, new idea for an online business. People come to me every day and tell me they “have a great idea for an online business. Nobody has ever thought of it and it would make a really great website”. I say “That is so exciting! What is your revenue model?” (read more)

Google – Well we can’t all be perfect!

SEO is in some ways a science and at the same time a craft. Given that the search engine algorithms are kept possibly more secret than ‘The Colonels Secret Recipe’, none of us know for certain the definite answer to any SEO question. Our theories of what works and what does not work, must be (read more)

Top 5 SEO Ranking Factors Explained

SEO can be a confusing discipline for many, including those within the online industry. A lot of conflicting advice, secrecy, misdirection and outdated practise still exist. A good way to get a feel for how to cut the bullshit, (if you’re a small business or brand owner, seeking to hire an SEO) is to refer (read more)